Communication is the process of transferring message which happen with or without words. These are of two types: verbal and non-verbal. The intended message is transferred to people non-verbally using proxemics (distance), kinesics (body language), haptics (touches), appearance eye contact, etc. And verbally using words, which includes speaking writing detonation (dictionary meaning) or connotation (feelings … Read more
Transactional model of communication is the exchange of messages between sender and receiver where each take turns to send or receive messages. Here, both sender and receiver are known as communicators and their role reverses each time in the communication process as both processes of sending and receiving occurs at the same time. The communicators … Read more
Relational dialectics theory is an interpersonal communication theory which explains communication patterns that arise between individuals when they maintain a relationship. The theory focuses on tensions and struggles in a relationship. These tensions could be within the relational partners or between the couple and the society. Before we move on to read more about this … Read more
Non-verbal communication is what is communicated without using words. It is more important than verbal communication as more than 90% of communication occurs through it. It is about what we see and feel rather than what we hear. You can tell if a person is happy or sad or angry or worried by looking at … Read more
Culture is tangible and non-tangible things that provide a shared meaning in a group of people. Tangible culture consists of arts, food, clothes, architecture, etc. And, non-tangible culture consists of values, thinking, beliefs, etc. Culture is a learned behavior and people sharing it identify themselves as a part of a group that has learned similar … Read more
Before we understand Central Route of Persuasion, we need to learn a bit about the Elaboration Likelihood Model of Persuasion. Elaboration likelihood model of persuasion is an advertisement and marketing communication model which talks about persuasion level of messages given out in advertisements. The model was made by Richard E. Petty and John T. Cacioppo … Read more
AIDA is an acronym for “Attention, Interest, Desire and Action”. This model is used as a communication and marketing model, especially in advertising communication as a principle and as a guide in ad copywriting. According to the AIDA model, getting attention, raising interest, building desire and putting it in action are the four steps or … Read more
Communication is very important as people spend about 75 % of their waking hours communicating of which about 80 % happens non-verbally by understanding and sending non-verbal cues. Failure to act or silence is also a way of communication, but the only difference is that results you get are not as you intend. Actions are … Read more
Westley and MacLean’s Model of Communication was suggested by Bruce Westley (1915-1990) and Malcolm S. MacLean Jr. (1913-2001) in 1957. This model was an adaptation from Newcomb’s model of communication, which talked about co-orientation for simultaneous orientation in a two way communication. It also consisted of some concepts from Lewin’s model. Unlike Dance’s Helical Model … Read more
The uncertainty reduction theory explores the initial interaction between people that occurs before the actual communication process and is hence also known as initial interaction theory. It was developed by Charles Berger and Richard Calabrese in 1975. They wanted to explain how interpersonal communication is used to reduce uncertainty between strangers during initial interaction. Berger … Read more